How a measurement reset and tighter intent capture reduced CAC and improved channel confidence.
Outcome
5.2x ROAS
62% CAC reduction
Timeline
90 days
Fintech Acquisition Team
Skills
3
Core capabilities applied
The Challenge
Lead quality looked inconsistent across channels, CAC kept climbing, and the reporting stack could not clearly show which campaigns were driving qualified opportunities.
Approach
Mapped the funnel from ad click to qualified opportunity to remove blind spots.
Reworked conversion signals so paid platforms optimized against stronger downstream outcomes.
Aligned campaign structure with real search and demand intent.
Business Outcome
62% CAC reduction on the target acquisition motion.
5.2x return on the best-performing channel architecture.
Higher confidence in budget planning and revenue forecasting.
Service Mix
Analytics
Paid Search
RevOps
Next Step
If your paid channels, reporting, or lead quality feel noisy, we can map the leaks and show you what needs to change first.
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