How feed strategy and measurement discipline helped recover ROAS across a noisy retail account.
Outcome
2.4x ROAS recovery
Cleaner feed-driven growth
Timeline
60 days
Retail Performance Team
Skills
3
Core capabilities applied
The Challenge
Performance had become unstable due to product-feed issues, weak segmentation, and a lack of clarity between branded demand and incremental growth.
Approach
Reworked feed health priorities and shopping structure.
Separated high-intent and discovery-led spend more clearly.
Aligned measurement with category and margin realities.
Business Outcome
2.4x ROAS recovery in the target retail mix.
Cleaner category-level visibility for budget shifts.
Lower waste from overlapping demand capture.
Service Mix
Google Shopping
Feed Strategy
Measurement
Next Step
If your paid channels, reporting, or lead quality feel noisy, we can map the leaks and show you what needs to change first.
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